Marketing and audience engagement
As part of the stories we post on the El Estoque website, we also include tags. When viewers search for keywords, this makes it more accessible to find relevant stories. Generally, I include the author(s), source(s), and 3-4 main topics in the tags section.
El Estoque runs a weekly Instagram poll called "Opinion of the week (OOTW)". After a one-year hiatus, the OOTW finally returned this year and has gone through some changes. My co-editor and I created the design together on Canva. Now, I run the weekly poll by brainstorming a relevant question to ask the school community, changing the design colors and sending it to our staff's social media-edits Slack Channel every Tuesday/Wednesday. From there, an Editor-in-chief (EIC) posts the poll on Instagram. At the end of the week, the EIC records the statistics from the poll in the template I provide them, before posting the results on the Instagram story. I chose to run a poll about the 2024 presidential election since the results came out that week and everyone was talking about it.